How We Got This Home Health Care Business Consistent Client Leads
WITHOUT spending most of their budget on recruitment intent
HOW WE GOT THIS NATIONAL SENIOR CARE COMPANY $3 MILLION IN REVENUE
And Continued to scale with new caregivers for years!
THE PROBLEM
High competition, expensive advertising costs, and phone calls from recruitment instead of client
This well established home health care business came to us looking for help increasing client leads online. Their current agency kept giving them calls from caregivers looking for work so we knew we needed to make some necessary tweaks. They were able to generate sales through word-of-mouth or referrals (even though referral companies sent leads to 10+ other companies as well), but were frustrated by the lack of progress and the thousands of dollars being wasted on Facebook and Google each month. Especially since they KNEW these are the platforms their customers were on.
THE PROBLEM
Competition, Expensive Advertising Costs & Lack Of Cargivers
This national senior care company offered the highest level of care for elderly (rated 5 stars by the UK Care Quality Commission) but had difficulty standing out from the competitive crowd, get reviews online and build a positive online presence that’s necessary to bring in quality leads & new caregivers through digital marketing. They were able to generate sales through word-of-mouth or referrals (even though referral companies sent leads to 10+ other agencies as well), but were frustrated by the lack of progress and the thousands of dollars being wasted on Facebook and Google. Especially since they KNEW these are the platforms their customers & applicants were on.
“According to Statistics Canada, there were 6,835,866 Canadian residents 65 years and older, and according to the U.S Census
Bureau, there were 54.1M U.S. residents 65 years and older, as of July 1, 2020.”
“According to the American Nurses Association, by
2022, there will be a need for 3.44 million nurses.”
"More than one-third (34%) of nurses say it’s very likely that they will
leave their roles by the end of 2022 and 44% cited burnout and a high-stress environment.”
THE SOLUTION
We took the guesswork and time out of generating positive returns from online ads by offering proven & strategic lead generation solutions and consistent quality client leads for their senior care business.
THE SOLUTION
We took the guesswork and time out of generating positive returns from SEO and online ads by offering done-for-you and proven strategic campaign management solutions and exclusive leads for their senior care business.
CONVERTING PAGES
We build landing pages that get visitors to convert using proven & decade long strategies and techniques in online marketing
MARKET RESEARCH
We've done years of fail-proof research on what's important for someone looking for senior care or to become a quality caregiver for your business
OPTIMAL TARGETING
Our techniques have been proven to drive optimal leads without wasted ad spend for senior care companies, locally or nationally
CONVERTING PAGES
We build landing pages that get visitors to convert using proven & decade long strategies and techniques in online marketing
MARKET RESEARCH
We've done years of fail-proof research on what's important for someone looking for senior care or to become a quality caregiver for your business
OPTIMAL TARGETING
Our techniques have been proven to drive optimal leads without wasted ad spend for senior care companies, locally or nationally
THE RESULTS
DECREASE IN CPA, INCREASE IN CONVERSIONS
While we can't completely remove caregivers recruitment intent from contacting, we were able to increase their client enquiries by 20% in the first week!
THE RESULTS
5X RETURN ON AD SPEND IN UNDER 1 YEAR!
Even during the uncertainty of 2020, we were able to continue to generate valuable phone calls and form fills for the client to bring them to over $3 million in revenue and decrease their cost per lead by 50% in just one year!
SEO RESULTS
Clicks increase 76% & Impressions
increase of 135%
CLIENT LEAD GENERATION RESULTS
63% increase in phone calls and a 50% decrease in cost per lead which resulted
in an overall 73% increase in revenue in one year!
RECRUITMENT LEAD GENERATION RESULTS
We used Google Ads and Indeed with a landing page designed to specifically get more quality applicants, faster!
WHO ARE WE?
Lead Generation Agency Turned Senior Care Focused
Starting as a consultant at Google and then establishing lead generation agency Valoom Media in mid 2019 , our founder Chelsey saw major success working with multiple senior care companies and their online advertising, as well as an even stronger understanding of the importance of quality care for seniors after being a part-time caregiver herself for a couple months. Within 4 years of working with local and home/home healthcare agencies, our team grew each business's revenue and teams of caregivers/nurses, even during the uncertainty 2020 (i.e the end of the world as we knew it). We are happy to say that we are able to retain happy clients for many years.
WHO ARE WE?
Advertising Consultant
Turned Agency
Starting as a consultant at Google and then establishing lead generation agency Valoom Media in mid 2019 , our founder Chelsey saw major success working with multiple senior care companies and their online advertising, as well as an even stronger understanding of the importance of quality care for seniors
after being a part-time caregiver herself for a couple months.
Within 4 years of working with local and home/home healthcare agencies, our team grew each business's revenue and teams of caregivers/nurses, even during the uncertainty 2020 (i.e the end of the world as we knew it).
We are happy to say that we are able to retain happy clients for many years.
Our Signature
"Senior Care Lead Growth"
Program
We use proven systems and processes we've learned and crafted over the years to grow the senior care industry online
1
Build Your Custom Blueprint
We start with reviewing your location & competition, your unique offer and building the right messaging for the customer journey from awareness to client or applicant. No matter where they are in the research process, we get you in front of them saying what they want to hear so that they are
happy to contact you.
2
Goal Attainable Online Marketing & Smart Testing
We don't work together unless we believe you will grow your revenue & applicants. This means knowing measurable goals and using the right data and platforms for optimal return-on-investment.
3
Define & Remove Bottlenecks To Scale
The reason you haven't seen success in online marketing is likely because there's a bottleneck that hasn't been defined or properly dealt with. We will break that down so you're all set to get as much business as you want.
Our Signature
"Senior Care Lead Growth" Program
We use proven systems and processes we've learned and crafted over the years to grow the senior care industry online
1
Build Your Custom Blueprint
We start with reviewing your location & competition, your unique offer and building the right messaging for the customer journey from awareness to client or applicant. No matter where they are in the research process, we get you in front of them saying what they want to hear so that they are happy to contact you.
2
Goal Attainable Online
Marketing & Smart Testing
We don't work together unless we believe you will grow your revenue & applicants. This means knowing measurable goals and using the right data and platforms for optimal return-on-investment.
3
Define & Remove
Bottlenecks To Scale
The reason you haven't seen success in online marketing is likely because there's a bottleneck that hasn't been defined or properly dealt with. We will break that down so you're all set to scale.
GROW YOUR SENIOR CARE BUSINESS ONLINE
We work as a full service agency for senior care companies because we know how much goes into getting quality leads & recruitment to grow your business online. Here are the main things we believe senior care companies need to focus on to skyrocket their sales:
A High Converting Website
Listings
Search Engine Optimisation (SEO)
Google My Business & Facebook Review Growth
Email Automations To Close While You Sleep
Quality Paid Ad Targeting
Landing Pages To Convert Paid Traffic
Ready-To-Use Customer Relationship Management System
Social Media Management
Reports That You Can Understand (No Fancy Marketing Fluff)
Clear Return On Investment Numbers
VALUE OF $5000 STARTING AT JUST $695/MONTH!
LISTEN TO WHAT ASIF HAS TO SAY!
Started with the account as a one-off Google Ads consultant and quickly grew to full service management. We eventually grew to run 5 Google Ads, YouTube and Facebook Ads accounts for senior care companies spending between £2,000 – £50,000 a month for 4 years with a year-over-year return on investment and retention in clients!
GROW YOUR SENIOR CARE BUSINESS ONLINE
We work as a full service agency for senior care companies because we know how much goes into getting quality leads & recruitment to grow your business online. Here are the main things we believe senior care companies need to focus on to skyrocket their sales:
A High Converting Website
Listings
Search Engine Optimisation (SEO)
Google My Business & Facebook Review Growth
Email Automations To Close While You Sleep
Quality Paid Ad Targeting
Landing Pages To Convert Paid Traffic
Ready-To-Use Customer Relationship Management System
Social Media Management
Reports That You Can Understand (No Fancy Marketing Fluff)
Clear Return On Investment Numbers
VALUE OF $5000 STARTING AT JUST $695/MONTH!
3 Payment Plans That Work For You
No matter where you are with your business, we have options that will help you grow
I Want Just A Few Leads
This is for you if you...
Only need a few leads/week
Don't have enough caregivers/nurses to handle a lot of leads
Aren't able to answer that many calls
Don't have a CRM to organize leads
Starting at just $695/month!
I Want A Moderate Amount Of Leads
This is for you if you...
Have caregivers/nurses who need more work
Have already spent money on ads with or without good returns
Are able to answer calls
Have a CRM system that you use to follow-up with leads and/or applicants
Need to get some online reviews
Book A Call For Pricing👇
I Want To Scale To The Moon!
This is for you if you...
You are ready to grow the business
You have multiple people answering the phone
You have a CRM system where you keep leads
You have a strong follow up and close process
Looking to super-charge your online presence & reviews
Book A Call For Pricing👇
Some of our reviews
Here's what people say
Clare M.
Solus Support Services
Our company has really enjoyed every aspect of working with Valoom Media. Valoom Media is extremely reliable, fast to respond, explained everything to us in great detail and helped us grow our senior businesses using digital marketing. I would highly
recommend Valoom and hope to work with them at some capacity again in the future!
Avedis T.
West Island Roofers
Extremely professional from the start, I was very satisfied with the results that Chelsey and her team provided my small roofing business. I will definitely use her again once the season starts back up.
Mike P.
Talem Home Care
I would recommend Valoom Media for your Digital Marketing needs. Chelsey and her team are very professional. Communication is the key to any relationship, and they are with you every step of the way. They listen and understand your needs and work closely with you during the entire process.
Damanpreet K.
Tratak Media
Chelsey and her team are THE BEST. Coming directly from Google, Chelsey and her team have insight you can't find online and she herself is constantly learning through her network and conferences, etc. Not only that, Chelsey as an individual is the MOST caring and lovely person to work with - she truly cares about YOU and YOUR BUSINESS. I will never work with anyone else, I am in love with her agency. Thank you Chelsey and team for everything that you do!!!
Matt S.
Jobmaster Magnets Canada
Before Valoom we were completely lost. Valoom have been crucial in our sales and ROl increase, and have brought our business
online in front of the right customers like never before. I trust them with all our marketing and am happy to continue working together.
Kosta T.
West Island Pavers
I had Valoom Media make my landing page and run my ads, and I couldn't have been happier with their service. They're always quick to respond to me and they were constantly on a daily updating my website and adjusting my ads to receive the most amount of traffic. Couldn't have been offered a better service than their service.
Who We Work With
- You have an established senior care service
- You have reviews, testimonials, awards or community engagement
- You are ready to invest and grow
- You are open to changes in current processes & bottlenecks
You can't differentiate your service well enough from competitors
You are starting from 0
You don't have the funds to invest in digital marketing and growing your business yet
Clare M.
Solus Support Services
Our company has really enjoyed every aspect of working with Valoom Media. Valoom Media is extremely reliable, fast to respond, explained everything to us in great detail and helped us grow our senior businesses using digital marketing, I would highly
recommend Valoom and hope to work with them at come capacity in the future!
Avedis T.
West Island Roofers
Extremely professional from the start, I was very satisfied with the results that Chelsey and her team provided my small roofing business. I will definitely use her again once the season starts back up.
Damanpreet K.
Tratak Media
Chelsey and her team are THE BEST. Coming directly from Google, Chelsey and her team have insight you can't find online and she herself is constantly learning through her network and conferences, etc. Not only that, Chelsey as an individual is the MOST caring and lovely person to work with - she truly cares about YOU and YOUR BUSINESS. I will never work with anyone else, I am in love with her agency. Thank you Chelsey and team for everything that you do!!!
Kosta T.
West Island Pavers
I had Valoom Media make my landing page and run my ads, and I couldn't have been happier with their service. They're always quick to respond to me and they were constantly on a daily updating my website and adjusting my ads to receive the most amount of traffic. Couldn't have been offered a better service than their service.
Maria S.
LEAP Educate
I would highly recommend and trust Valoom Media for all your marketing and online lead generation. They really understood mv goals
and how to reach my ideal customers online. Thank you so much for your hard work!!
Matt. S
Jobmaster Magnets
Before Valoom we were completely lost. Valoom have been crucial in our sales and ROl increase, and have brought our business
online in front of the right customers like never before. I trust them with all our marketing and am happy to continue working
together.
Who We Work With
- You have an established senior care service
- You have reviews, testimonials, awards or community engagement
- You are ready to invest and grow
- You are open to changes in current processes & bottlenecks
You can't differentiate your service well enough from competitors
You are starting from 0
You don't have the funds to invest in digital marketing and growing your business yet
Frequently Asked Questions
Can you guarantee leads?
We can guarantee that we know the ins and outs of paid traffic advertising, SEO & online business growth for senior home care providers like the back of our hands. We’ve achieved results like the ones you just read about over and over again. We’ve also run campaigns that didn’t do as well as these. The only real variable is you, so if you want to find out whether or not this can be successful for your business – let’s chat!
How much do you charge?
Our prices vary based on your specific needs and where you are in your business. When you apply for a discovery call we will ask you questions to understand your position and we’ll only offer to work with you if we’re confident that the value we create will far exceed anything we would charge.
Do you work with franchises?
Yes! We have experience with senior care franchises. We work with franchises and single establishments as long as your business is ready to scale and we’re confident that we can work together to get you results.
Do you work globally?
For now we are only servicing senior care companies in North America, and only choosing one business per area as to avoid any conflict of interest. The business we work with in each location has a competitive advantage over other establishments in the area. If your location is still available, we recommend booking with us asap.
What if I don't qualify for the program but want to grow my business?
If you don’t qualify for a discovery call, then we’ll still give you our best advice for the right next step in your business if you want to get in touch at hello@valoommedia.com. If we get to chat and you don’t qualify for the program, we’ll make sure you get actionable value on the call so you can get yourself ready to scale. Worst case scenario you walk away with massive value to implement, and best case scenario, maybe we’ll end up working together.
I meet the criteria - how can I get started?
Book your free strategy call and let’s dig into your business to see what’s possible. If it makes sense to work together, we’ll talk about what that would look like and make you an offer. Even if we’re not able to offer you a spot, you’ll walk away with actionable value and know exactly what to do next.
Frequently Asked Questions
Can you guarantee leads?
We can guarantee that we know the ins and outs of paid traffic advertising, SEO & online business growth for senior home care providers like the back of our hands. We’ve achieved results like the ones you just read about over and over again. We’ve also run campaigns that didn’t do as well as these. The only real variable is you, so if you want to find out whether or not this can be successful for your business – let’s chat!
How much do you charge?
Our prices vary based on your specific needs and where you are in your business. When you apply for a discovery call we will ask you questions to understand your position and we’ll only offer to work with you if we’re confident that the value we create will far exceed anything we would charge.
Do you work with franchises?
Yes! We have experience with senior care franchises. We work with franchises and single establishments as long as your business is ready to scale and we’re confident that we can work together to get you results.
Do you work globally?
For now we are only servicing senior care companies in North America, and only choosing one business per area as to avoid any conflict of interest. The business we work with in each location has a competitive advantage over other establishments in the area. If your location is still available, we recommend booking with us asap.
What if I don't qualify for the program but want to grow my business?
If you don’t qualify for a discovery call, then we’ll still give you our best advice for the right next step in your business if you want to get in touch at hello@valoommedia.com. If we get to chat and you don’t qualify for the program, we’ll make sure you get actionable value on the call so you can get yourself ready to scale. Worst case scenario you walk away with massive value to implement, and best case scenario, maybe we’ll end up working together.
I meet the criteria - how can I get started?
Book your free strategy call and let’s dig into your business to see what’s possible. If it makes sense to work together, we’ll talk about what that would look like and make you an offer. Even if we’re not able to offer you a spot, you’ll walk away with actionable value and know exactly what to do next.
Ready To Grow Your Senior
Care Business Online?
Ready To Grow Your Senior Care Business Online?
INCOME DISCLAIMER: The sales figures stated above are sales figures from (personal results, client results). Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors…including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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